Master Storyteller
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Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms.  In this interview he describes a challenge one of his customers faced, the solution his company created and the results they achieved.

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  1. 9.4
    B2B Marketer Unlocks Key to Success

    I gave Steve 9.2/10 for storytelling

    Steve gets my attention from the start by mentioning his client’s Virtual Data Room (VDR). Sounded like an interesting technology. Then he gives a strong explanation of his client’s challenge and solution. His takeaway was excellent – B2B Marketing Effectiveness vs. Efficiency: Where Should You Focus?

    Steve tells the story so well, you want to listen again. A possible way he could improve his story is by shortening it a bit. Using a key as a symbol for the campaign was brilliant. This visual reference makes it easy to recall the story.

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