Laura Patterson’s point of view on customer centricity…

Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview Patterson explains how her firm helps companies of all sizes improve their marketing, and the dangers of falling prey to the shiny marketing object syndrome. Check out Laura’s new book.

"We need to demonstrate proficiency and mastery before we pursue the next thing. While shiny new toys will continue to emerge, successful marketers are strategic partners." – Laura Patterson Click To Tweet

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