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How to Build Customer Relationships in a Pandemic

How to Build Customer Relationships in a Pandemic

Gilbert Perez is the U.S. Western Regional Sales Manager for Peimar Solar Energy, an Italian solar panel manufacturer. In this episode, Gilbert explains his innovative approach to building customer relationships during the Covid-19 crisis.
Business Story, Paul Smith

How to Tell a World-class Customer Success Story

Ever heard the riddle about the tree falling in the forest? It asks, “If a tree falls in a forest and no one hears it, does it make a sound?” This philosophical argument supposes that if no one is around to see or...

Manufacturer Achieves Zero Reported Cases of Covid-19

Casey Schaul is the Western Regional Sales Manager overseeing 6 rep firms for Listen Technologies. Their products improve the listening experience for everyone from noisey manufacturing plants to drive-in movies. They help groups reduce noise while overcoming distance. In the interview she describes how...
Edyta Kosnik, Chief Marketing Officer

CMO Wins Top Account Using Breakthrough ABM Strategy

"Getting to know your prospects works. Don't be afraid to grab the phone as ask questions. It's not just a sales job. Sales and marketing are one team." – Edyta Kosnik
US Constitution, Data Privacy, Alex Sharpe

What Digital Transformation Means for Content, Privacy and Trust

Alex Sharpe is Principal and Management Consultant at Sharpe Management Consulting LLC. He makes businesses stronger and people’s lives better by leveraging technology, strategy, process and organizational change. In this interview he discusses the impact of digital transformation on content, automation, privacy and trust.
Fail Forward Advises Paul Stefunek

Fail Forward and You Can’t Lose, Advises Recruiter Paul Stefunek

“I believe in taking risks to move the needle. Don’t be afraid to fail. If you do, fail forward and don’t make the same mistake twice.” - Paul Stefunek
business mentor

CMO vs. CDO: Where Should You Focus Your Marketing Career?

Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes some of the challenges of the CMO role and offers advice on how you can decide which marketing career path is right for you.

Building Emotional Bond with Customer Essential to Digital Transformation Says CMO

Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his point of view that losing focus on what the customer needs is the biggest challenge a CMO faces.

Word of Inspiration

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs