How to Make Your Software Marketing Results-Driven

A brand story told by Derek Little, CEO, Head B2B Copywriter, Trailblazer Writing

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An effective brand story can level the playing field for a small business. But what story should you tell? How do you get started? This podcast and the Free Guide below will help you plan a business story that lets you stand out. In this podcast episode, Derek Little, CEO of Trailblazer Writing shares his own brand story and explains how you can get started telling yours.

FREE Brand Story Guide

This Brand Story Guide describes the 8 parts of an effective differentiation story. An example of each part is included.

Leave a voice message with your questions or comments.

Derek Little
Derek Little is Founder and Editor-in-Chief of and CEO of He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also Editor-In-Chief of

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs

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