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THE PODCAST, AWARD AND VIRTUAL SUMMIT FOR B2B DIGITAL TRANSFORMATION

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

An interview with Ardath Albee, CEO and B2B Marketing Strategist, Marketing Interactions

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Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.

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Derek Littlehttps://trailblazerwriting.com
Derek Little is a Podcaster, Copywriter, Coach and Trainer. In addition, he is Chief Podcast Officer for MarketingResults.club and TechnologyTrailblazers.club.

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