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THE VIRTUAL SUMMIT FOR B2B DIGITAL TRANSFORMATION

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

An interview with Ardath Albee, CEO and B2B Marketing Strategist, Marketing Interactions

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Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.

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Derek Littlehttps://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also creator of an online course for helping marketers increase their sales - ProductMarketingFormula.com.

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