How to Avoid Falling Prey to Shiny Marketing Objects

An interview with Laura Patterson, President, VisionEdge Marketing

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Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview she explains how her firm helps companies of all sizes improve their marketing, and the dangers of falling prey to the shiny marketing object syndrome. Read the full article.

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Derek Littlehttps://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also Editor-In-Chief of BlockchainTrailblazers.com.

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