Featured ContestMarketingResults.club

THE PODCAST, AWARD AND VIRTUAL SUMMIT FOR B2B DIGITAL TRANSFORMATION

The Value of Storytelling for B2B Brands

An interview with Ted Birkhahn, President, Hot Paper Lantern

Post date:

Author:

Category:

Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing and technology solutions for some of the world’s largest B2B brands. In this interview he talks about the brand challenges today’s B2B companies face and the critical role played by storytelling. Read the full article. 

Leave a voice message with your questions or comments.


Leave a Reply

Derek Littlehttps://trailblazerwriting.com
Derek Little is a Podcaster, Copywriter, Coach and Trainer. In addition, he is Chief Podcast Officer for MarketingResults.club and TechnologyTrailblazers.club.

Words of Inspiration

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs

How to Build Customer Relationships in a Pandemic

Gilbert Perez is the U.S. Western Regional Sales Manager for Peimar Solar Energy, an Italian solar panel manufacturer. In this episode, Gilbert...

How to Tell a World-class Customer Success Story

Ever heard the riddle about the tree falling in the forest? It asks, “If a tree falls in...

Manufacturer Achieves Zero Reported Cases of Covid-19

Casey Schaul is the Western Regional Sales Manager overseeing 6 rep firms for Listen Technologies. Their products improve the listening experience for...