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Going Beyond Buyer Personas to Understand Customer Motivations

An interview with Ian Truscott, Founder and Executive Strategy Director, APPropingo

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Ian Truscott is Founder and Executive Strategy Director of APPropingo, a Digital Marketing Agency specializing in the software industry. In this interview he shares his point of view on the limitations of buyer personas and how to go beyond them to understand what really motivates customers. Related article: 4 Tips for Creating Useful B2B Personas

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Derek Littlehttps://trailblazerwriting.com
Derek Little is a Podcaster, Copywriter, Coach and Trainer. In addition, he is Chief Podcast Officer for MarketingResults.club and TechnologyTrailblazers.club.

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