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THE VIRTUAL SUMMIT FOR B2B DIGITAL TRANSFORMATION

Going Beyond Buyer Personas to Understand Customer Motivations

An interview with Ian Truscott, Founder and Executive Strategy Director, APPropingo

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Ian Truscott is Founder and Executive Strategy Director of APPropingo, a Digital Marketing Agency specializing in the software industry. In this interview he shares his point of view on the limitations of buyer personas and how to go beyond them to understand what really motivates customers. Related article: 4 Tips for Creating Useful B2B Personas

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Derek Littlehttps://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also creator of an online course for helping marketers increase their sales - ProductMarketingFormula.com.

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Get the Latest Research
Stay updated on the latest trends and gather valuable marketing research.

Build Your Business Network
Use cutting edge technology to get many of the networking benefits of in-person events without the travel and cost.

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Live Q&A, breakout sessions and workshops let you engage in thought provoking discussion to help develop your ideas.

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