The Purpose of The Marketing Results Club is to Recognize Excellence in B2B Sales and Marketing
The Story Behind B2B Marketing and Sales
Ever since the internet was invented, business-to-business companies have started to undergo a dramatic change in marketing and sales operations. This has been called “digital transformation.”
Succeeding at Digital Transformation
The move to adopt new digital processes is slow because businesses prefer to avoid risk. Fortunately, there are always a few “early adopters” willing to push ahead into a somewhat uncertain future. When they succeed, they are recognized at The Marketing Results Club.
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