Home B2B Marketing Influencers

B2B Marketing Influencers

The background, stories and advice of B2B marketing thought leaders

Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software and services firms. In this article she explains how Verballistics got started and why telling powerful stories leads to...
Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative grounded in industry expertise. In this interview he shares his proudest moment as a Marketing...
Maureen Cole is a Marketing Director for Cohesive Solutions, a premier IBM partner that maximizes asset reliability for highly-regulated asset-intensive industries. In this interview, Cole explains why she’s passionate about marketing research and tells the story of...
Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview Patterson explains how her firm helps companies of all sizes improve their marketing, and the dangers...
Bill Rice is CEO of Kaleidico, a digital marketing and branding strategy firm serving Personal Injury Lawyers, funded tech startups and seniors living community developers and operators. In this interview he shares success tips on lead generation and...
Paul Kiesche is the President and Creative Director of Aviate Creative, a branding and marketing agency with an edge in technology and manufacturing. In this interview Kiesche shares a hot tip for manufacturers on how they can...
Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he explains the challenges B2B firms face when trying to enter new markets and the...
Michael Bergen is Director of Operations for Riverbed Marketing. This west coast Canadian firm specializes in technology, real estate and the financial industry. In this interview Bergen describes the marketing challenges of small and medium-sized businesses, why...
German Ramirez is Co-Founder and Chief Relevance Officer of full-service blockchain marketing agency The Relevance House. This fast-growing firm based out of Switzerland acts as an outsourced marketing department for start-ups. In this article Ramirez shares what...
Rebecca Gill is Vice President of Digital Services for emagine, a digital marketing agency in the Boston area. Her agency helps companies of all sizes, from startups to large hospital systems in industries such as healthcare, biotech,...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs