How to Recognize a Great Customer Success Story
Ever heard the riddle about the tree falling in the forest?
It asks, “If a tree falls in...
Enterprise Blockchain Firm Succeeds with Storytelling
Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s...
How to Make Your Software Marketing Results-Driven
An effective brand story can level the playing field for a small business. But what story should you tell? How do...
4 Tips for Creating Useful B2B Personas
As marketers we’ve all been in those conference rooms, the whiteboard is full, there are flip-charts around the walls, and we are...
Real-life Customer Story Told on Stage Generates 5 times More Case Studies
Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software and services firms. In...
How a Google Update May Be Limiting Your Online Visibility
Nancy Deol is Founder and CEO of New Hampshire Digital Marketing Agency, HeartBrain Marketing. In this interview she explains why a...
The Value of Storytelling for B2B Brands
Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing and technology solutions for some of...
How New Google Changes Have Affected Search Marketing
Rebecca Gill is Vice President of Digital Services for emagine, a digital marketing agency in the Boston area. Her agency helps companies...
Challenge Coin Awarded for Campaign That Helps Children of Fallen Heroes
Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative...
Survey Monkey: How One Marketer Turned a Survey into Real Revenue
Maureen Cole is a Marketing Director for Cohesive Solutions, a premier IBM partner that maximizes asset reliability for highly-regulated asset-intensive industries. In...
