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Thought Leadership

brand story showdown

How to Make Your Software Marketing Results-Driven

An effective brand story can level the playing field for a small business. But what story should you tell? How do...
Business Story, Paul Smith

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In...
Buyer Personas, Ardath Albee

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs