SponsorFutureLearn Limited
Home B2B Marketing Podcasts Thought Leadership

Thought Leadership

Fast-Track Your Business, Laura Patterson

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Laura Patterson is Co-founder and President of VisionEdge Marketing. She’s also the author of a new book on customer centricity called...
B2B influencer marketing, Mariah Obeidzinski

How to Succeed as a B2B Influencer (with Tips from Mariah Obiedzinski)

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this...
10 Stories Great Leaders Tell

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In...
Buyer Personas, Ardath Albee

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing...
Influencer marketing for marketing b2b from Hypr

Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view...
influencer marketing

How to Win Customers with B2B Influencer Marketing

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view...

How to Avoid Falling Prey to Shiny Marketing Objects

Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview she...

The Truth About Influencers

Paul Kiesche is the President and Creative Director of Aviate Creative, a branding and marketing agency with an edge in technology and...

How to Make Your Marketing More Relevant

German Ramirez is Co-Founder and Chief Relevance Officer of full-service blockchain marketing agency The Relevance House. This fast-growing firm based out...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs