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experiential-marketing

Experiential Marketing Challenged by Coronavirus Says Marketing Director

Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software....
Buyer Personas, Ardath Albee

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing...
Buyer Personas, The B2B Marketing Trends Podcast

Going Beyond Buyer Personas to Understand Customer Motivations

Ian Truscott is Founder and Executive Strategy Director of APPropingo, a Digital Marketing Agency specializing in the software industry. In this...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs