Brand Stories

True stories behind software brands that illustrate their benefits in action so you’ll remember them and want to buy them.

brand story showdown

How to Make Your Software Marketing Results-Driven

An effective brand story can level the playing field for a small business. But what story should you tell? How do...
Business Story, Paul Smith

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs