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B2B Marketing Trends

Short interviews with B2B marketers on their point of view about the trends transforming B2B marketing. Please leave a voicemail on each podcast page if you have a question or comment.

B2B Video

Why B2B Video is the Future of B2B Marketing

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products...
B2B influencer marketing, Mariah Obeidzinski

How to Succeed as a B2B Influencer (with Tips from Mariah Obiedzinski)

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this...
Influencer marketing for marketing b2b from Hypr

Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view...
B2B Digital Marketing Mistakes to Avoid, Tips from Carlos Araujo

The Biggest B2B Digital Marketing Mistake to Avoid

Carlos Araujo is Director, Demand Generation for Softchoice Corporation. In this interview he shares his point of view on what may...
influencer marketing

How to Win Customers with B2B Influencer Marketing

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view...

Using Big Data to Improve the B2B Buyer Journey

Stephanie Inglis is a Marketing Director for Carson Dunlop, a home inspection services, training and software firm. In this interview she...
Steve Dawson: Marketing Results Club

B2B Marketing Effectiveness vs. Efficiency: Where Should You Focus?

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology...
The Marketing Results Club

3 Critical Challenges B2B Marketers Face (2020 and Beyond)

Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software firms. In this...

How a Google Update May Be Limiting Your Online Visibility

Nancy Deol is Founder and CEO of New Hampshire Digital Marketing Agency, HeartBrain Marketing. In this interview she explains why a...
Buyer Personas, The B2B Marketing Trends Podcast

Going Beyond Buyer Personas to Understand Customer Motivations

Ian Truscott is Founder and Executive Strategy Director of APPropingo, a Digital Marketing Agency specializing in the software industry. In this...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs