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B2B Marketing Podcasts

B2B marketers share tips in these short podcasts on the latest B2B marketing trends and their latest marketing success stories. You’re welcome to leave a voicemail for any guest and they may respond in a future podcast.

B2B Video

Why B2B Video is the Future of B2B Marketing

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products...
Enterprise Blockchain for Supply Chain

Enterprise Blockchain Firm Succeeds with Storytelling

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s...
Software App Development

Software App Marketer Brings in 650k Worth of Linkedin Leads

Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through...
brand story showdown

How to Make Your Software Marketing Results-Driven

An effective brand story can level the playing field for a small business. But what story should you tell? How do...
B2B influencer marketing, Mariah Obeidzinski

How to Succeed as a B2B Influencer (with Tips from Mariah Obiedzinski)

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this...
Business Story, Paul Smith

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In...
B2B demand generation, Carlos Araujo

B2B Demand Generation Campaign Lands 2 Major Accounts and Achieves 300% Growth

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created...
Buyer Personas, Ardath Albee

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing...
Influencer marketing for marketing b2b from Hypr

Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view...
B2B marketing strategies by Paul Kiesche

How B2B Marketing Strategies by Paul Kiesche Get S***T Done

Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two of his...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs