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THE VIRTUAL SUMMIT FOR B2B DIGITAL TRANSFORMATION

Building Emotional Bond with Customer Essential to Digital Transformation Says CMO

An interview with Pankaj Srivastava, CMO, Figleaf

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Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his point of view that losing focus on what the customer needs is the biggest challenge a CMO faces.

“The real challenge is to navigate the landscape of tools available and figure out what really makes sense in your context. It’s not about channel, it’s about omnichannel.”- Pankaj Srivastava Click To Tweet

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Derek Littlehttps://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also creator of an online course for helping marketers increase their sales - ProductMarketingFormula.com.

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Get the Latest Research
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Inspirational Quote

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- Steve Jobs

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