Buyer Personas, The B2B Marketing Trends Podcast

4 Tips for Creating Useful B2B Personas

As marketers we’ve all been in those conference rooms, the whiteboard is full, there are flip-charts around the walls, and we are discussing personas. It’s a worthy endeavor, a core tenet of a marketing plan, understanding who you are selling to and trust me, some B2B companies...

How to Honor Your Product with Storytelling

Germany is home to the Nürburgring, one of the longest and most challenging racetracks in the world. So much so that it has 3 to 12 fatalities each year. Surrounded by dense forest, the 22.8 km circuit has over 150 corners. These elevate over 300 meters through...

How to Get a Website Makeover That Actually Improves Your Results

An operation recently saved my mother's life. She always been in good health, but at the age of 84 she started getting chest pains. Her doctor told her to go straight to emergency where she underwent a heart test called an angiogram. Three blockages were found near...
Ted Birkhahn, President, Hot Paper Lantern

Why More B2B Brands Are Using the Elements of Storytelling

Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing services and technology solutions to help create, protect or redefine relevance for some of the world’s largest B2B brands. In this interview he highlights the brand challenges that today's B2B...
B2B demand generation, Carlos Araujo

Salesperson Explains Most Important Part of Trade show Marketing

Louis Holzman is Manager, Business Development (BDM) for Altitude Marketing. His firm serves as an outsourced B2B marketing department for companies in the technology, manufacturing, life sciences, and other regulated and technical niche industries. In this interview, he shares details on his company’s services, typical customer profile,...

3 Technology Trends 2020: Digital Platform Gets You Ready

Ed Bardwell is the President of Rainmaker Digital Services (RMDS)™ and Nimble Worldwide. RMDS is the provider of the Rainmaker Platform™, a one-stop digital solution for managing your online presence. Their sister company Nimble Worldwide is a digital marketing agency. In this interview Ed announces Rainmaker’s new...

Inspirational Quote

“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
- Steve Jobs