SponsorFutureLearn Limited

Ian Truscott

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https://appropingo.com
Founder and Executive Strategy Director, appropingo.

4 Tips for Creating Useful B2B Personas

As marketers we’ve all been in those conference rooms, the whiteboard is full, there are flip-charts around the walls, and we are discussing personas. It’s a worthy endeavor, a core tenet of a marketing plan, understanding who you are selling to and trust me, some B2B companies...