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Derek Little

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https://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also creator of an online course for helping marketers increase their sales - ProductMarketingFormula.com.

B2B Demand Generation Campaign Lands 2 Major Accounts and Achieves 300% Growth

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sales to create 300% growth and land 2 Major Accounts.

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use...

Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers. Leave a voice message with your questions or comments.

How B2B Marketing Strategies by Paul Kiesche Get S***T Done

Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two of his clients, his solutions and the results. Leave a voice message with your questions or comments. https://youtu.be/DOdIRi5EDHM

B2B Marketing Team Shifts CRM Customers to Cloud Based SaaS

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her success story about how her marketing team shifted their customers to cloud based SaaS. Leave a voice message with your questions or comments.

Turn Key B2B Marketing Campaign Generates Leads While Building Company’s Brand

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms.  In this interview he describes a challenge one of his customers faced, the solution his company created and the results they achieved.

Benefit-driven Headline Gears Up B2B Marketing Results for Safety Leader

Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he describes a customer challenge, the solution his company created and the final results. Leave a voice message with your questions...

Challenge Coin Awarded for Campaign That Helps Children of Fallen Heroes

Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he describes a challenge one of his customers faced, the solution he developed and the results they achieved.

The Biggest B2B Digital Marketing Mistake to Avoid

Carlos Araujo is Director, Demand Generation for Softchoice Corporation. In this interview he shares his point of view on what may be holding back your B2B Digital Marketing Success. Leave a voice message with your questions or comments.

How to Win Customers with B2B Influencer Marketing

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers are helping B2B marketers overcome a lack of trust. Leave a voice message with your questions or...