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Derek Little

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https://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also creator of an online course for helping marketers increase their sales - ProductMarketingFormula.com.

Career Questions? Advice from Marketing Executive Recruiters About COVID-19

Jerry Bernhart is an Executive Search Consultant specialized in marketing. He was named by Linkedin as among the top 1% of US recruiters for social recruitment excellence. In this interview he shares advice on how B2B marketing professionals can use periods of economic uncertainty to review their...

Personalized Marketing Is Needed in Era of Coronavirus says CMO

Christopher Willis is the Chief Marketing Officer for Acrolinx. Acrolinx provides an advanced linguistic analytics engine that reads your content and guides writers to make it better. In this interview he shares his point of view on the impact the Coronavirus is having on B2B marketing and what...

Experiential Marketing Challenged by Coronavirus Says Marketing Director

Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she shares her point of view on the coming impact of the Coronavirus and what B2B marketers can do about it.

AWS Cloud Services Product Successfully Launched with 2 Weeks Notice

Jean Cameron is a Senior Director of Marketing for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she describes how she successfully helped her previous firm launch a new product while overcoming one of the main reasons...

Why B2B Video is the Future of B2B Marketing

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growing use of B2B video and the important role he believes...

Enterprise Blockchain Firm Succeeds with Storytelling

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that explains why their product is different and why that's important. Narrated by...

Software App Marketer Brings in 650k Worth of Linkedin Leads

Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B marketing results. Leave a voice message with your...

How to Make Your Software Marketing Results-Driven

An effective brand story can level the playing field for a small business. But what story should you tell? How do you get started? In this I share my own brand story. It may not be glamorous, but it's real. Leave a...

How to Succeed as a B2B Influencer (with Tips from Mariah Obiedzinski)

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend. Leave a...

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He explains how B2B marketers can find and craft the best...