Derek Little

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https://trailblazerwriting.com
Derek Little is Founder and Editor-in-Chief of MarketingResults.club and CEO of TrailblazerWriting.com. He's also author of "The B2B Marketer's Journey." His specialty is creating copy and content for software firms selling to enterprise clients or that have a complex sales process. He's also Editor-In-Chief of BlockchainTrailblazers.com.

Why B2B Video is the Future of B2B Marketing

Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growing use of B2B video and the important role he believes...

Enterprise Blockchain Firm Succeeds with Storytelling

Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that explains why their product is different and why that's important. Leave a...

Software App Marketer Brings in 650k Worth of Linkedin Leads

Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B marketing results. Leave a voice message with your...

How to Make Your Software Marketing Results-Driven

An effective brand story can level the playing field for a small business. But what story should you tell? How do you get started? This podcast and the Free Guide below will help you plan a business story that lets you stand out. In this podcast...

How to Succeed as a B2B Influencer (with Tips from Mariah Obiedzinski)

Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend. Leave a...

Your Business Story: 10 Stories Great Leaders Tell (with Tips from Paul Smith)

Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He also explains how B2B marketers can find and craft the...

B2B Demand Generation Campaign Lands 2 Major Accounts and Achieves 300% Growth

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sales to create 300% growth and land 2 Major Accounts.

How Ardath Albee Helped Create Buyer Personas That Sell $26MM Products 30% Faster

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use...

Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers. Leave a voice message with your questions or comments.

How B2B Marketing Strategies by Paul Kiesche Get S***T Done

Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two of his clients, his solutions and the results. Leave a voice message with your questions or comments. https://youtu.be/DOdIRi5EDHM